I go to a lot of networking meetings, some are useful and some are not (No, I won’t say which are which in print, you’ll have to email me) When I started doing this I found the meetings were mostly full of men, not a problem really as men are generally quite keen to talk about lingerie, especially if they get to look at pictures!

A couple of days ago I went to a meeting full of women. The usual mix, some who looked as though they had spent several years in front of the mirror preparing, others that looked as though they’d thrown their outfit together without benefit of electric light. Invariably their appearance was at odds with the short business presentation they gave, but it’s true that humans make really quick decisions, with the result that some of these women had lost the audience before they even began to speak. I often wonder if they know.

There are rules on how to dress for what. I’ve even included some on this site, but to be honest I’m not really big on rules, just their existence tends to make me want to break them, so I was delighted to see a lady who was clearly aware of the fashion rules, but had broken them with fabulous results. She didn’t just look good, she looked stunning. It reminded me that nothing looks better, nothing has more presence, than a person, man or woman, who is at ease with themselves.

Some years ago I did a short course in graphic design. After we’d been taught some of the basics of creating pages which looked good, our instructor asked us to bring in examples we found in print that showed off the rules we had learned. Without exception we found that the really outstanding designs broke the rules we had been given. So, we asked, what was the point of the rules? Our instructor gave us the chance to find out. For a week we each strove to produce a peice of stunning design without following any of the rules we’d been given, and for a week we failed. In the next week the task was to produce a peice of design that followed the rules, and in each case we succeeded. In the last week we returned to the first task. A peice of design that wasn’t merely good, but stood out. Only a handful of us succeeded. In each case the starting point was the design which followed the rules to the letter, but then……. Just a small twist, an additional color, a forbidden font, and the result, where it worked, was outstanding. Competence came from the rules, flair, or even brilliance, came from applying the rules and then breaking them. Our instructor left us with a simple instruction. To keep to the rules until we had learned every rule and good apply them without thinking, only then could we start to break them.

Finding your own individual style is just like striving for excellence in design. First you need to learn the rules and apply them without exception. Then, once you’ve educated yourself through following the rules, you break them and in the breaking you find the individual ‘flare’ that expresses the individual ‘you’.

If youv’e seen my facebook page then you’ve already seen the picture of the torn stockings which are, apparently ‘in‘ for fall 2009 and 2010? According to who? I can’t imagine Tim Gunn telling me to go about with my stockings in tatters. Is that what they call ‘fashion forward’ these days? I was delighted to know that black is now ‘in‘ (hey guys, it’s never been out except in some cloud cuckoo land) and that designers are catering to our need for cheaper things to wear by reducing the number of items in their collections and using black and grey to denote the somber mood.

Do I need help to feel somber? No. I can manage that perfectly well for myself, thanks. And frankly from the look of Agent Provocateur latest collection I’d say they’d taken the ‘pared down’ thing a little too far. Two spots and a couple of chains for $290?

There are some trends to admire. Deep, rather than dark colors can give a wonderful feeling of warmth and luxury, deep purple’s and teals will be high on our list as we prepare for 2010 – but frankly they’re my favorites anyway. Here are some of the ‘rules’ we live by at Certain Style

  • Black is never ever ‘out‘.
  • Grey and navy always look smart
  • Torn tights and stockings may be fashionable but they look AWFUL, whether it’s called grunge or ‘distressed’
  • There are three colors in the ideal outfit, not just two
  • Business clothes require high contrast e.g. navy suit, ivory blouse, grey suit, white blouse, etc. etc.
  • As you get older brighter colors may suit you more – don’t get stuck in a rut
  • If something is ‘in‘ there is the instant implication that at some time it will be ‘out‘. If something is ‘classic‘ it’s never ‘out‘. Which makes the better wardrobe investment?
  • Red is much easier and fun to wear than people seem to think

You look best in colors that suit you Find out what these are – find out what the trends are and wear those colors from your palette which are, supposedly, ‘in‘ if that’s what makes you feel good. Otherwise, just wear what suits, as to whether it’s in, if you look and feel great, who cares?

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