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I went to order a gift for a friend the other day and was really surprised at the cost. The reason? His birthday is the 14th of February, and I had forgotten about Valentines day. Apparently the world is so short of certain items around the middle of February that the prices just HAVE to go up. Really? I had the pleasure of working with a lovely lady who owned a Florists in Cookham, one of those picture book villages dotted around Berkshire in England. She worked very hard at Valentines, often having to go through the night to be sure all her orders were ready for the next day, so perhaps she was justified in charging a little more, but when I try to order red silk for nightgowns and am told that red is ‘more expensive at this time of year’ I begin to feel that the price has gone up not because it must, but because it can. Valentines has  got to a point where surely the necessity of giving removes most of the romance.

So this year, I’m concentrating on the rest of the year. Everyone needs more romance in their lives, but not just in February.

What we are doing this year:

Prices for nightgowns will be the same for Valentines as they are the rest of the year.

All profits from the sale of our valentines nightgowns in January will be donated to Doctors Without Borders in honor of the victims of the Haiti Earthquake.

What we are doing from now on: Profits from all red and pink nightgowns sold in January every year will be donated to Charity.

Every 10th of the month we will have a special offer to help you celebrate an ‘unvalentines’ day at any time of the year.

We will introduce our own range of romance cards – designed to say ‘I love you’ to her or to him, at any time of year.

Related articles

• Five Great Ways to Create Romance for Valentine’s Day – Keep the Fires Burning in Your Relationship (infopirate.org)
• Valentine’s Day Romance (infopirate.org)
• Friday Fiction: Space (oneminutewriter.blogspot.com)
• The Best Things in Life Aren’t Things (luxury-nightwear.com)