Fast but not Fit (to wear)

Picture from the Huffinton Post

Yet again there is fuss about the existence of plus size models. women who walk along a runway (that’s catwalk to us British) turn and walk back. Apparently it’s great that some of these come close to the size of the average woman. This whole thing is completely ridiculous. Is it good that larger women are being used as models? Yes, of course it is, but the sizes involved (US size 10, UK size 12) are not exactly large, are they. They’re not exactly average either. What amazes me is that there is, or ever has been an audience for stick thin models. Why?
But that’s an old point. ‘Designer’ (and it’s in quotes for a reason) Mark Fast is in the headlines for using ‘curvy models’. He is described, in the Huffington Post, as ‘brave’. Well yes. It is brave, because NONE OF THE CLOTHES FIT PROPERLY.

Is this some important fashion statement about plus size women? Frankly I don’t care. Design should be all about the customer. How to make her look good, and feel even better. Design is not, and should not be about the designer. Here’s one designer who has proved to me that he can take a stunning woman and turn her into the plainest of the plain. Great job. If the idea was to stat a trend for clothes that are too small, sorry, but no, Ive seen the result. If the idea is to start a trend for clothes that actually fit, sorry but you missed the boat. No-one with any sense has ever worn anything else.

What is the purpose of a designer? Purely and simply to save you time. If you know that a particular style flatters you, go to the designer who makes it and buy their clothes.  That’s it. You have a name, you save time because you don’t have to look around. It’s the whole purpose of branding, and the only reason it survives, the convenience of the customer. But for some reason designers seem to think they are important, and the sad things is that women only have themselves to blame for a thoroughly shameful state of affairs where people with silly ideas like this one get space on the air and in print. In fact I wish I wasn’t talking about this at all, in case that was the idea.  So I’ll shut up.

Related articles

• Mark Fast Sends Curvy Models Down His Catwalk (PHOTOS, POLL) (huffingtonpost.com)
• Designer keeps it curvy on the London catwalk (seattletimes.nwsource.com)
• Designer Mark Fast Continues His Tradition Of Sending Plus-Size Models Down The Runway [Fashion Show] (jezebel.com)
• Bigger Is Better At London Fashion Week (news.sky.com)
• More Voices Join The Plus-Size Fashion Conversation [Style File] (jezebel.com)