Evening Rose - Chiffon and lace nightgown - but is it lingerie?
What’s in a name? Was Shakespeare right? Does it matter? YES! What we call things is extremely important. Yes, it’s important from the viewpoint of search engine optimisation and all that jazz, but get down to basics. There’s nothing more important than the elevator pitch and something I discovered the other day.
Question: what do you do? Answer: luxury nightgowns Result. A polite smile, but no real interest.
Question: what do you do? Answer: luxurious lingerie. Result. Oh really? Do you have a shop?
When is a nightgown a nightgown and when is it a piece of lingerie? The dictionary doesn’t provide any clues but when I asked around the answer I got was that lingerie is what you buy for your wife or your girlfriend, a nightgown is something you would buy for your Mother. What do we make at Certain Style? Well it seems we make lingerie. And nightgowns. Here’s a picture. You decide.
