Barefoot Bride photo by Polina Osherov
The big thing about the web is supposed to be the opportunity for dialogue with customers. Rather than simply developing products and telling customers why they should want them, you get an opportunity to find out what the customers actually want.
I’ve come to the conclusion that many companies are paying lip service to this. They appear to be asking, but the truth is it’s business as usual, and it’s something I’ve been trying to avoid with Certain Style.
It’s my personal belief that many of the nightgowns for sale are all about men, and not about the women who wear them. I like to feel good in a nightgown and that doesn’t usually mean exposing bits I’d rather were covered. I know a lo of your agree, but over the last few months as we strove to introduce a Bridal range, Ive also heard from women who want who have pointed out to me that sometimes their purpose in donning a nightgown is to be/feel/appear sexy, so we listened. Today we’ve just finished adding our new ‘sunshine’ collection to the website, and part of that is a our new bridal nightgown set, Barefoot Bride. Consisting of a chiffon nightgown with tiny lace underlay, the chiffon is layered but still very revealing, fluttering, feminine but very sexy and designed for the bride who knows what she wants, and how to get it.
Of course we didn’t stop there. I like animal prints, but when it comes to lingerie they can look cheap and nasty. A great deal depends on the fabric design. As a result I was overjoyed to find a gorgeous giraffe print for our new babydoll nightgown the fabric is ultra light pure silk chiffon and probably the most gorgeous fabric in our growing collection, but we don’t have a lot, so head on over to our website a grab one while you can!
Please let us know what you think of the new collection by adding a comment below.
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